Persuasion is the key. The goal of any proposal creator is only one: to win the project from a client. Therefore, the proposal must be persuasive, that it attracts the client towards you. What you choose to write in proposal, reflects about you and your company. So, your proposal should be unique and creative in itself. Keep in mind, while writing the proposal that client is not interested in what you are offering. Rather he is interested in what are the benefits of your offering. That means you have to sell your benefits rather than your services in your proposal.
Whenever there is a bid for a project, the tendering companies receives a lot of proposals. Your client will take less time to go through your proposal. So, make sure that you have highlighted what you can offer to them as per their problems and needs. While, the proposal for different clients may be customized according to them, the following points should be used while writing your proposal: