Writing an executive summary is one of the most important task in making a business proposal (or project proposal) / contract / tender. An executive summary gives your client (or anyone reading it), the summary of the proposal (or request for proposal) you have made. It generally contains information about what was the problem and the summary of the solution in the attached main documents (tender documents).
The goal of the executive summary (ES) is to clearly and precisely tell its reader about the solution that is being offered and arguments for delivering (which are described in Proposal). According to best industry practices, executive summary should not be more than 10% of the total proposal / tender report and not more than 10 pages in total.
Here are some effective tips for writing an executive summary:
One of the most successful ways of writing executive summary (as well as writing proposals) is by GIFBP (Goal, Issue, Features, Benefits, and Proof) method. Following should be kept in mind while drafting the same:
BidBox helps you in creating such Executive Summaries for increasing your win rate.
“Winning isn’t everything, it’s the only thing” (Vince Lombardi, American Football Player). Bid management is an art, which can convince a company about the vendor’s capabilities and can also build confidence. It requires a good strategy and careful planning, because when you can master bid management, you can win bids!
Winning a bid (or tender) is not merely affected by the documents drafted or proposal writing according to RFP (Request for proposal) by clients but also strategies that add to the probability of winning.
Following are some of the tips from our experience that will help you increase your win rate -
For Bid / Offer / Proposal / Tender Management and Consulting to increase your Win Rate, please get in touch with our experts!