Expanding to foreign markets is a great thing for a business looking to scale up its operations. It can be a daunting task though.
A company has to conduct research on various parameters -market potential, sustainability, distribution, customs, laws, taxes, hiring candidates, just to name a few.
It can seem a tedious task, help is at hand though.
Recognizing this gap, Companies have started offering specialized services in helping set up business from scratch in a foreign locale.
Here’s why you should consider tying up with a local partner.
1) Local Know-How- They help you understand new markets, explore new opportunities, gain competitive intelligence in order for you to make an informed decision. A simple decision to setup a new office in a relevant location could be key to your business.
2) Market Research, Competition Tracking- Most of the local partners have specialized arms for conducting research and competition tracking. This legwork is of utmost importance in determining the kind of challenges your firm can face.
3) Business Plan and Entry Strategy- Companies often fail despite having the best of strategies and plans. This happens primarily due to non-customization of their plan as per the market. Your business plan needs to be specific to local markets, customer behavior and in tune with government regulations. You will need local experts to help you strategize each move.
4) Staffing- To build your team you need a partner who understands the skill sets needed for a strong core team that can make or break your chances of success in a new market. Finding the right talent is best left to a partner who understands the local psyche.
5) Financial, Legal, Tax Consulting- The most crucial aspect of entering a new market is to be aware of all the financial, legal, tax and compliance issues specific to your business and the country. You will need constant hand holding through the process.
Finding and investing in the right local partner is one of the wisest decisions your company will make. If you or anyone you know are looking to enter a new market such as India or Germany, then definitely talk to our experts to make this journey as smooth as possible.
Most of the times, one is confused about what exactly to write in a proposal. Generally, proposals may depend upon the type of work to be done and the requirements as specified in request for proposal (RFP). Accordingly, you may have to define the approach and conceptualize the content for your proposal. If, in any case there in no RFP issued and there are just invitations for proposals, you must plan how will you conceptualize your proposal and how will you draft it.
Following process will help you in drafting your Proposal.
Request for Proposal (RFP), is one of the main and initial documents in bidding process. Writing a good RFP tends to connect you with potential key suppliers as they can have an idea about the scope of work and the requirements of your company.
Following are some of the detailed points which must be included in RFP, so that you can find the best service provider for your project.
India is at the cusp of a significant economic reform which makes it a lucrative destination for new businesses.
For any company to establish base in a new country there needs to be a certain set of parameters which can be maneuvered with ease. India is surely on its way to meet that criterion.
Let’s just take a look at what makes India the next big place for companies to set up business in.
Why not India? We are taught english in schools from day 1, and thus we have a strong base of english speaking professionals in all domains. Plus, we have one of the youngest workforces available in the world that brings fresh ideas. A sustained pool of limitless talent. With the exploding startup scene, there are co-work spaces, accelerators, mentors, consultants, freelancers and investors, also backed up with government initiatives such as Startup India. Tax structures are competitive around the world, stable economy that is one of the fastest growing on the planet and loads of Tax/Legal/Compliance consultants for hire, with increasing online systems for filing documents. That is why we also chose India, outside Germany for our international office. Let me know if you need more help in understanding India as a potential country for your business setup, we will be glad to help you out.
Every proposal needs to be carefully planned. Becasue, a good proposal needs to give us details regarding:
One good option is to create a Work Breakdown Structure for the project. WBS is the foundation of any project planning:
1. Make a list of all work packages/ task that have to be done to accomplish the goal of the project.
2. Allocate the resources to each task.
3. Group those packages of work in logical groups of activities.
4. Create a logical order of executing these activities.
5. Make a list, taking into account the groups and logical order.
For more help regarding your proposal management needs, contact our team of bid managers now.
“Thoughts without content are empty, intuitions without concepts are blind”, as told by Immanuel Kant (German Philosopher).
Content can refer to any material on your website, your blogs, posts, your e-mails, videos, graphics, flowcharts, representations, visuals, etc.. Until and unless, there is good content in your website, tweets, blogs, marketing material, and mails, customers will not be interested in reading it. Moreover, customers will not be interested in build a relationship with you, and hence no future interactions with them.
Thus, creating good content is one of the main and foremost task in any organization.
Following are some of the tips while preparing for good content:
For more tips on how to create good content based on your target audience, contact our team of experts now. Watch out this space for more blogs on content marketing.
Designing an effective job post is one of the main task while recruiting candidates. It does not only attract more candidates but also creates a good impression of your company. An effective job post clearly presents all the information related to the job role and the requirements to be fulfilled by the candidate. Here are some of tips that you must remember while writing a job post.
Whenever you write a proposal, there is a section of content, which should be carefully drafted. We are talking about technical specifications in the proposal document. This is so because, technical specifications let the client know what exactly and how exactly the project will be executed. What will be the resources that will be employed to the project?
Therefore, it is suggested that your technical specification should showcase all the details regarding what will you do in a project? How will you do it? What resources will you use for completing the work?
Following are some of the things that should be included in the technical specifications of your proposal document:
A proposal is a document which is presented to a client by a service provider, which includes all the details that the service provider can do for the client. Including procedure, cost, solution, schedule, etc. These proposals can be submitted directly to the clients in two ways –
Often a times you think you have done hard work but your proposal is rejected. There may be several reasons for that. But what exactly you should do so that your proposal is selected every time? You must create quality proposals. You must be having overall knowledge of your field and everything related to it so that you can make ‘quality’ proposals. Now, you must be thinking, what exactly you should do to create quality proposals?
“You’ve got mail”
Do you remember hearing that?
We have been discussing digital marketing for long now. So, when we talk about digital marketing, emails are the oldest medium to communicate. When no Facebook, no Instagram was there, email helped us out.
But “no matter how old it gets, email marketing is still relevant”.
So, let’s discuss email marketing. In the broadest sense, every email sent to a potential customer could be considered as email marketing. On the daily basis, people see hundreds of advertisements. Assuming, your advertisement is very important to your customer and he will definitely see it, is a big lie to yourself. There should be something in your mails that people can easily grab and take actions as well. When we talk about emails, they are more of a personal medium.
When we send a commercial message to a typical group of people, it can be regarded as email marketing. Types of email marketing:
• Promotional Emails
These mails are to influence your customers to try something new, or promoting products or services. These emails are helpful to engage in any kind of subscription and to drive any service or adopt a service.
• Retention Emails
Send an email to a customer which includes any special offer as a reward for loyalty. So that person will remember the gesture and also be likely to become a long lasting customer.
• Email Newsletters
This is the most popular and oldest way. You can send updates, information, subscriptions or any updates of your brand. You can include your blog links, your videos links and can easily engage people with your brand with the help of your content. It helps you to build a relationship with a customer and increase the retention and engagement.
• Direct emails
The sole purpose of direct email is to communicate with the potential customers, those that are not part of your current database. Companies usually collect a list of customers and send them broadcasted promotional messages or they rent a list of email address from service companies.
• Make it easy to subscribe, post the links to your blogs, Facebook pages and website.
• Always include a call to action.
• Design your newsletter to fit your brand.
• Send people content they want.
• Make sure your emails don’t go into spam.
For more on email marketing you can consult with our experts, or hire our Digital Marketing services to increase your customer engagement.
Writing a proposal is a crucial task. Writing proposal is very first step that will ultimately get you new business (depending upon your proposal). In recent times, due to advancement in technologies, many companies are adopting technological tools for developing their proposals. This not only reduces their proposal making time but also cut the cost involved in making these proposals. Many online tools and software are available that helps and assist you in drafting these proposals, managing proposals, produce proposals, etc. Some of these tools are paid and some are free. Let us talk about some of the advantages of using such software and implementing it in your organization:
In the past days, we have been talking about Facebook, YouTube and Instagram marketing. All of them are the great source for marketing. Social media works as a spine of the marketing industry. So when we are talking about social media, how can we forget Twitter?
Twitter is setting a whole new trend. Whether it is about communication or business. Twitter may not be as big as Facebook and YouTube but it has several advantages. You can gain attention even if they are not your friend on a personal profile or fan or a follower. With a 304 million user base, Twitter can really help you allure the target audience. Now the question arises how?
At the very first place, you can find people who have ‘follow back’ policies on their accounts. Basically go search for the people who have 1:1 ratio of a follower and following count. Search for the people associated with your industry and follow them. If you have a website, blog, page or anything, never forget to link it in in your tweet. It will increase the credibility of the content you post. Or vice versa, post your Twitter link to your website, blogs or even on a Facebook account so that people can find you easily. If you cannot dedicate resources to this, you may also contact BidBox for Digital Marketing Services.
So now when you have followers, next step is to engage with them. You could do it with direct messages or tweet regularly. And keep track of your records. Those who message you, who comment or give you their feedback.
On Twitter, you can post anything. A thought, random happening, what’s happening, trending, or anything. Make sure that whatever you post, interest the audience.
Here is one of the most important tip to increase your follower, “use hashtag”. The hashtag is used as keywords. If you will put hashtags with keywords it will be easy for the people to connect to you and your brand. When you see a tweet with a hashtag, click on the hashtag to see a list of all tweets that include the same hashtags.
Tips you must remember:
For more help regarding twitter marketing, contact our team of experts now.
Recruitment is one of the important task in any organization. Everyone wants to hire the best talent for their organization. Hiring the best talent needs careful planning of the hiring process. Here are some of the tips and strategies while going for campus recruitments.
Many times, a potential employee has to decide whether to work or not with the particular organization. The person, who is recruiting for the organization leaves an impression about the organization because they are the one and foremost person, with whom candidates will be interacting. Therefore, the impression made by the recruiters should be good so that the candidates should also gain confidence about the organization. Candidates should also know the difference between who is good recruiter and who is bad. But the question is how to figure it out and? There are some qualities, which both of these recruiters possess and differentiate themselves from each other.
Bad recruiter will always treat you like bovinae, will never take a step to understand the candidate. On the other hand, a good recruiter will treat you like a family member, makes you comfortable and will understand you from each perspective.
The bad recruiter will never tell you the full information and facts about the company, and many of the times these recruiters themselves are not aware about job. Moreover, these recruiters are never interested in personally meeting with you, they just want to judge you on the basis of your CV.
On the other hand, the good recruiter will take efforts to provide you all the information about the job and the organization. These recruiters take time to fully understand you and your strengths. They are more interested in personally meeting you and have a word with you rather than judging you on the basis of your CV.
The bad recruiters have no interest in maintaining relationships with you. Once you are selected, that’s it. They are not interested in you further. On the other hand, good recruiter will always try to maintain a good relationship with you. Even after your selection, they will meet you regularly.
So, in short, the bad recruiter just wants to take your interview, because he thinks it’s his job. But the good recruiter will always treat you like they know you from before. They try to maintain personal relationships.
For more help on how to arrange recruitment for your organization, contact our team of experts now.
Instagram is a social networking site. You can share pictures, interact with people and connect to the world around the globe. Globally there are around 500 million people active on Instagram. And people are not just using it for the sake of connectivity but also for marketing.
Curious? Want to know how we can use Instagram for marketing?
Instagram is the social platform where millions of people are engaged in marketing of their products and services and are witnessing how effective this platform is to communicate with potential customers. Here are ways you can use Instagram for digital marketing:
Instagram allows you to upload 60 seconds of video. So, make sure that you are concise and informative at the same time. Make sure that you edit the video properly and convey what is important and relevant. Instagram doesn’t open with a sound so make sure you can convey your message even without sound.
‘Instagram Stories’ can be bit informal. It allows you post instant images and videos. You can post anything related to your brand like your product, customers, their reviews, behind the scenes, images, your office environment, regular updates. Everything you post remains up to 24 hours. But most importantly try to be authentic. People connect with genuine content.
Instagram live is an amazing feature. Where you can show real and live content. Here you can connect directly to the audience. They can see you, ask you questions and comment as well. This helps in building up a relationship with a customer.
Some tips you must remember:-
For help on Instagram marketing, contact out team now.
For Facebook Marketing blog, click here.
Hiring new talent is one of the greatest challenge of a start-up. Hiring at start-ups is difficult because many of the founders have a very little idea about hiring processes and they are so busy in their start-ups that they invest very less time in recruitment process. So, question is how to find perfect talent for your start-ups?
Hiring is one of the main task in any organization and even in start-ups, you must give attention and a lot of time to it. For start-ups, it is advised that they convert themselves into recruiting magnets.
“Nothing influence people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising” said – Mark Zuckerberg.
There are 1.23 billion active users on Facebook with whom you can connect. 62% of them are logging on daily basis. Facebook is one of the best social networking site with a large no. of users. Social media has changed our lives a lot. It can do things any of us would never have dreamt of years back.
Now the question is, how can we use Facebook for business?
There are a lot of features Facebook is providing to build a customer base. And it can increase your visibility to the people. As it is informal way of communication people can get engage and understand your objective and your brand in an effective manner. And because of the familiar and productive response, companies use Facebook for marketing purposes.
Facebook provides this services in these 3 categories:
Pages are one of the most effective way of marketing and business. They are like the profiles, but they can be used for business, organisations and public figures. People can like and share your page. One can like it and follow it. And they can just like it not follows. It depends on the audience. Pages are usually free and easy to set up.
You must make sure to mention all the details on your page about your company. And keep asking your audience for feedback. But the drawback could be hat it takes a lot of time to build up the fan base with page.
Groups are like discussion forums. You can make (or join) groups through which you can reach out to the potential customers. Facebook groups allow you to meet people, who belongs to same business line as yours. These groups (or community) can help you to connect with your target group of audiences with which you can pitch your business ideas, network and grow. Groups are usually having high level of engagement but at the same time group can be very time consuming.
“Ads are the cave out of the 20th century “
What really decides consumer to buy or not to buy is the content of your advertisement. Facebook have the amazing option that you can target the audience you want on the specific geographic areas, ages and education level.
Facebook lets the audience like the advertisement and close them. Advertisement have powerful targeting parameters but can get expensive depending on your goal.
Tips you must remember: -
Facebook is very flexible medium, no matter what kind of company you work. Facebook is growing at rapid pace. And now it is essential part of digital marketing. And if you haven’t started it now, here is our suggestion: do it now.
For more consulting, strategising and execution of your Facebook marketing, talk to our experts at BidBox.
As a recruiter, it is always a matter of concern for finding the best source of hiring candidates. But, let me tell you that no source is good or bad. It all depends on how you use that source to find a suitable candidate. In our last blog, we have discussed about traditional methods of sourcing but as told, technology and time changes everything. So, in this blog we are discussing about modern methods of sourcing candidates.
Take advantage of social media
Just a name or any other keyword, and boom, all the details of that person is in front of you. Thanks to the web technology. You can browse from the database of millions of people all around the world. But only limitation is that social media platforms (like Facebook), are informal ways of sourcing through which we can source based on personal information of individuals and not their skills and experience.
Use popular Job boards and sites
Now a day, internet is flooded with number of job boards and job portal sites. Just select which one you are comfortable to use according to your requirements, and budget and the reach of these sites. These sites charge nominal amount but the database they give is helpful. This is one of the most easy but little bit expensive source for hiring candidates. Sites like Monster.com, naukri.com, etc. allows one to access from huge database and select the candidate according to their profiles.
Make the best use of Professional platforms
LinkedIn, you can find everyone here. Basically, LinkedIn is the most famous and widely used platform by everyone for business and connections. LinkedIn, also provide options where one can find jobs as per their skills and abilities. One can also post their job requirements and can connect with the people having same business interests. Also, one can access the information about someone on LinkedIn, their personal information, their skills and work experience, everything.
Build a career page on your website
Why work with us? Who are we? What are the benefits of working with us? Having a page dedicated to careers on your website also generates lots of leads that can be sourced later when you want to recruit. Also, these pages act as a marketing tool for your company.
This is just a glimpse of how you can source candidates by using modern methods. For traditional methods of sourcing refer our last blog. Also, these are merely tips which you can use for sourcing. You can use every possible way you can for sourcing out the best. As they say, the more you source, the better you get.
We at BidBox helps you in sourcing right candidates for you. Contact our team of experts for more information.
As a recruiter, it is always a matter of concern for finding the best source of hiring candidates. But, let me tell you that no source is good or bad. It all depends on how you use that source to find a suitable candidate. In this blog, we will discuss about traditional methods of sourcing candidates for recruitment. Traditional sources are still with us. They are vital and are still used by many organisations.
One of the most important source of traditional hiring is newspaper advertisings. Although, it is one of the very old techniques but is still used by many companies (especially those wanting urgent hiring). Due to its reach and relatedness cost-effective benefit, it is widely used. Outsourcing (call centres, support executives, etc.) is one of the fields which widely source through newspapers.
Another most important source is Placement agencies (local and professional). One can find ample of options at these agencies from which they can hire as per their requirements and job profile. For the purpose, these agencies charge nominal fees.
Internal transfers, one of the sources that benefits both existing employee and organization as well is widely used. Employer (or manager) are aware about the skills, qualities and abilities of their existing staff, so there is no wastage of time upon interviewing and all such process. They can direct source them. On the other hand, the existing employee also get benefits (as this is done through internal transfer or promotion).
Referrals, in which the candidates are sourced through connections of existing employees. This is one of the most important and widely used source (in today’s time also). The referrals, mostly works based on trustworthiness between employer and existing employees. Referrals are widely used and most of the times gives deserving candidates as per job requirement.
So, it’s clearly lime lighted that traditional ways of sourcing candidates are still used in today’s world because of their own benefits. (Please don’t confuse sourcing of candidates with interviewing with candidates). But as we all know, as time is changing, many new and innovative ways of sourcing candidates are coming up. All credit goes to technology. Keep your eyes on us, to learn more about these modern ways of sourcing.
We at BidBox helps you in sourcing right candidates for you. Contact our team of experts for more information.
Writing a proposal is very crucial process, especially when you are writing it for first time. Drafting a proposal is not very hard, what it requires is just deep understanding of your business and your client’s business. When you write a proposal for the first time, with no experience, it might be very troublesome for you. But keeping in mind, some simple rules and points, one can easily draft a good proposal.
In today’s competing world, recruiting the best employee (or human resource) for your company is one of the most challenging job. For recruiting, many of the companies prefer traditional hiring. But as the new techniques and innovations are coming up, many companies are outsourcing this activity. Today, large number of database is easily available with the help of online job portals, recruitment agencies, and online social platforms. One can find a database of millions of candidates at just a click away. All the thanks to technology.
A bias can easily be made based on the information “already available” on the resume of the candidate. By this, the recruiter/ employer/ hiring manager loses interest in the overall abilities and knowledge of the candidate that might be very relevant.
Let’s take an example of tech hiring today. Many of the tech companies today hire candidates from prestigious colleges (i.e. tier 1 and tier 1.5), based on a certain obvious bias. But what about other candidates, who are very talented but are not from these colleges?
To overcome this bias, a new trend is coming up- “The Blind Recruitment”. In this technique, the listed information on the resume of the candidate is ignored and focus is on the natural abilities and updated information level of the candidate.
In blind hiring, personal and past information of the candidate is ignored. Name, experience, past employer (Company), gender, college, etc. is not the focus. Rather, the whole focus is on the quality of the candidate it self. The candidates are evaluated purely based on their current experiences/ learnings and abilities. By this type of hiring one can recruit the best candidate for the job.
In some cases, where recruiter want a candidate for very specialized jobs, then it is recommended not to go for blind recruiting.
What is best for you? For any such help on recruitments, contact BidBox, they specialise in recruitment for start ups or new ventures.
YouTube has massive traffic and viewers, with over 1 billion of people. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is the latest trend – the numbers said it all.
The reach and power of YouTube has been demonstrated by the many artist, celebrities and comedians that have launched their careers through YouTube. Apart from entertainment, if we will talk about business, YouTube is a great platform for marketing also. YouTube has introduced many new marketing techniques that people are not aware of.
Number of hours each month of viewers who are watching videos, has steadily increased by 50% over a year. It provides many viral marketing advantages from easily embedding videos on website to sharing them on social media. Creating and posting a YouTube video is a powerful asset to any online marketing strategy.
And when it comes to search engine ranking, Google owns YouTube. And for a very good reason. It makes $9 billion per year from advertising.
Here are some tips you must keep in mind:-
For more consulting, strategising and execution of your YouTube Marketing Channel, talk to our experts at BidBox.